Other Work
Performance Pulse Expo Marketing Consulting
Due to my years of experience with the social media landscape and online marketing, I was asked to help the team at Growl Racing, to create and help execute a marketing strategy for their upcoming "Performance Pulse Expo" event.
This involved creating a comprehensive strategy which addressed both on and offline channels. Creation of a comprehensive guide to Social Media marketing best practices, as well as reviewing content created by the team.
Performance Golf YouTube Editor
Performance Golf needed to rebrand their YouTube & other Social Media profiles in order to reach a new broader audience, and I came on board to help them with this goal.
In this role I was responsible for editing YouTube videos for their YouTube channel, as well as vertical content for their Instagram & TikTok. I also guided junior editors on best practices for content creation, checked their work & also provided the marketing team insight into YouTube & other platforms practices I have learnt over the years.
YouTube Channels with over 6million subscribers
For almost 4 years I was a senior editor for a network of Australian YouTube channels with a combined 6million subscribers. Due to NDA I can't name the channels here.
In this role I was responsible for editing monthly uploads on the second channel with 2million subscribers.
These videos saw an average viewership of 4million views.
I also worked independantly and as a team on research, script writing and video editing for the main channel of 4million subscribers. I would often act as a producer for this role and be responsible for assigning and checking work of other team members.
Videos we released on this channel would often reach the YouTube trending page. One of the videos I was heavily involved in research, script writing and producing, has reached 20million views and was on trending for over a week.